Paid Search (PPC)

Paid Search is the process of displaying adverts within search engine result pages when certain keyphrases are searched. Advertisers associate a ‘bid’ with each keyphrase targeted and the higher the bid, coupled with the quality of your website, the higher the advert appears in the ‘Sponsored Links’ section of search engine results.

PPC has the ability to get your advert in front of people at the exact time they are searching for your product. Costs are only incurred when a user actually displays interest in your advert by clicking on it, so you only pay for traffic relevant to your website. When managed correctly, it can lead to a great return on investment which is one of the reasons PPC is so popular with marketers and has been for many years.

Distinctly Digital take a very hands on approach to managing PPC campaigns. We review what’s working and what’s not on a daily basis; constantly tweaking keyphrase bids, adding new keyphrases and optimising the adverts themselves.

Prior to a campaign commencing, we work closely with our clients to establish a desired user behaviour or ‘goal’ and measure our performance based on the number of goal conversions and the costs incurred. We produce weekly reports to ensure there is complete transparency of the success we deliver.

If you are looking to outsource the management of your PPC campaigns or require ad hoc consultancy, get in touch today to discuss your requirements in detail.