Case Study: Keepers Kit find winning formula

Distinctly Digital have been working with Keepers Kit to improve their natural search engine listings since August 2009.

Despite the campaign being in its infancy, all keywords targeted have shown large search engine ranking improvements and natural search engine traffic has increased by over 240% year on year

Why are keyphrases now so important?

Keywords have historically been the backbone of optimisation, however, they are increasingly becoming dated, slightly old fashioned, and have recently been replaced in most SEOs dictionaries with the new kid on the block: the keyphrase!

Beginners guide to onsite optimisation

Search engine optimisation is commonly broken down into two main groups – onsite and offsite optimisation and to achieve good rankings, you cannot have one without the other. This post is concerned with some of the principles used in onsite optimisation and will hopefully provide you with enough information to attempt it yourself.

Basic PPC Campaign Optimisation

Regardless of your budget, everyone wants to lower their PPC costs and make their campaigns more effective. Here are four simple steps to make it happen….